Winning Strategies in Today's Global Economy: Entrepreneurism, Technology, Innovation!

Learning Approach: Best Practices

| Sheraton New Orleans, Napoleon C | Posted: Monday, 1:30-2:45 p.m.

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Winning in Today's Global Economy

Today's technology provides competitive advantages unimagined in the past. But to stand apart, professionals in today's economy must combine innovation and technology with an entrepreneurial mindset, all while practicing sound business practices! Not only will downtown professionals benefit from this winning combination, but they will then be able to lead traditional small business owners to greater profitability. Two co-presenters will build on last year's talk (The New Economy is NOW! Is Your Business Community Entrepreneurial Enough to Compete?) by providing an overview of best business practices and case studies in the “New Economy.” A facilitated panel of three practicing entrepreneurs will then offer examples, offering takeaways today−that can be implemented tomorrow!

Learning Objectives:

  1. Learn how everyone can and must think with an entrepreneurial mindset.
  2. Explore strategies for increased efficiency and profitability, using technology and innovation.
  3. Understand how to develop and implement initiatives that will allow downtowns representatives to more effectively create a local entrepreneurial eco-system, including strategies to assist local small businesses in a global economy


For more information contact:

Diane Laird, Downtown Delaware/Delaware Main Street
Diane Laird is the State Coordinator for Downtown Delaware. In the one-staff office, Ms. Laird oversees, coordinates, and conducts technical services to eight designated Main Street towns and nine Commercial District Affiliates, while providing support to downtown entrepreneurs and small business owners statewide. Two of the eight designated towns are recent GAMSA winners. Diane serves as Vice Chair for the Main Street Executive Committee, and represents the Northeast region of the country. She has co-led numerous educational sessions at the annual National Main Streets Conferences, including “The New Economy is NOW! Is Your Business Community Entrepreneurial Enough to Compete”?, co-authored the August 2007 Main Street News article “Recruiting Sustainable Businesses” and speaks regularly in Delaware on the topics of downtown business development, vacancy reduction, eCommerce, and strategic planning. See more

Ken Anderson, Delaware Economic Development Office
Ken Anderson is the Director for Entrepreneurial and Small Business Support for the Delaware Economic Development Office (DEDO), an Executive Management Office of Governor Jack Markell, and also chairs the Governor's Supplier Diversity Council. In that capacity, Ken is the central point for entrepreneurism and small business support for the state of Delaware and chairs the Governor's Entrepreneurial Business Conference, Delaware Small Business Summit, and Base Realignment and Closure (BRAC) Conference. Ken also directs the activities of the Delaware Emerging Technology Center (ETC), a virtual incubator for Delaware entrepreneurs, innovators and small businesses, which features the ETC Boot Camp and Business Plan Competitions, the ETC Secrets of Success Events and partners with other entrepreneurial initiatives throughout the state and region. See more.

Margie Johnson, Shop Talk
Margie Johnson, Shop Talk, Inc. VA Beach, VA speaker, trainer, author, and consultant, equips entrepreneurs with the knowledge and skills that lead them to higher profitability and performance. Margie's forty-plus-year career as an entrepreneur and business expert has given her the experience to develop customer-centered strategies and solutions that work. These strategies have given thousands of businesses the competitive edge needed to survive and thrive. In 1985, Margie founded Shop Talk, located in Virginia Beach, Virginia, and it has served as a specialized consultation and research firm concentrated in retail, hospitality, healthcare, and financial industries. Prior to Shop Talk, she had twenty-five years of entrepreneurial experience as a partner and general manager of the Galleon Esplanade Shopping Complex, the Cabana East Motel, and A Restaurant by George in Nags Head, North Carolina. Margie Johnson brings a wealth of experience to her clients. See more.