Detailed Conference Schedule

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Saturday, May 17
Sunday, May 18
Monday, May 19
Tuesday, May 20
Wednesday, May 21

Please note that room assignments are tentative

Saturday, May 17

8:00 AM – 6:00 PM:  Conference Registration

Mobile Workshops
• 2:00 PM – 4:00 PM:  Detroit International River Cruise *
• 3:00 PM – 5:00 PM:  From Downtown to Around Town: Welcome to Detroit! *

6:00 PM – 9:00 PM: Pre-Conference Welcoming Reception - Downtown Ferndale
Transportation begins at 4:00 PM

Sunday, May 18

7:00 AM – 6:00 PM:  Conference Registration

Mobile Workshops
• 8:00 AM – 12:45 PM: Cruising Woodward: Birmingham and Pontiac *
• 8:00 AM – 3:30 PM: South of Detroit:  Windsor's Downtown Revitalized *
• 11:00 AM – 3:00 PM: From Stadium District to Restaurant Row: Historic Corktown’s Transformation *
• 1:00 PM – 3:00 PM: From Downtown to Around Town: Welcome to Detroit! (2 of 2) *

Introduction to the Main Street Approach 
• 8:00 AM – 10:00 AM: Overview: Organization
• 10:15 AM – 11:30 AM: Overview: Promotion
• 1:00 PM – 2:15 PM: Overview: Economic Restructuring
• 2:30 PM – 3:45 PM: Overview: Design

8:30 AM – 11:30 AM: "Deep Dive" Workshop
•  Save Energy and Prosper on Main Street

10:30 AM – 11:15 AM: Crash Course
•  Sign Pollution: Authenticity vs. "Prettification"
• 
Better Recruitment: Better Boards

1:00 PM – 3:30 PM: Managers' Roundtable

1:00 PM – 3:30 PM: Board Members' Roundtable  

12:30 PM – 3:30 PM: "Deep Dive" Workshop
Tapping Federal Financial Incentives to Support Rehabilitations

1:30 PM – 2:15 PM: Crash Course
To List or Not to List
What is a CLG - and How Can It Work With Your Main Street Community?

2:45 PM – 3:30 PM: Crash Courses
Resilience and Disaster Preparedness
Narrowing Roads, Expanding Economy

4:00 PM – 6:00 PM: Opening Plenary Session

6:00 PM – 9:00 PM: Opening Reception

Monday, May 19

8:00 AM – 6:00 PM: Conference Registration

Mobile Workshops
• 8:00 AM – 4:30 PM: The Southwest Special: Springwells Village, Mexicantown, and Corktown *
• 8:00 AM – 4:30 PM:  The Intersection of River Trails, Water Towns and Main Street *
• 8:00 AM – 12:00 PM: Signs of Hope: Grassroots Revitalization in a Struggling City *
• 10:00 AM – 2:00 PM: Where Art Is Life: Midtown’s Emerging Design District *
• 1:00 PM – 5:00 PM: Making Makers On Main Street: How Downtown Ferndale Grew Its Own *

8:00 AM - 8:45 AM: Morning Session
10 years of Excellence: The Economic Impact of Main Street in Michigan

9:00 AM - 12:00 PM: "Deep Dive" Workshop
Synergy of Main Street and Placemaking

9:00 AM – 10:15 AM: Classroom Sessions
Getting It Right with Rightsizing
Using Tactical Urbanism to Preserve Downtowns
Once Optional, Now Required: The New Rules of Business Success
Tech 10: Top Technology Resources to Assist Community Programs
Expanding Businesses on Main Street
Building Capacity for Community-Driven Code Enforcement
Volunteer Driven: Creating a Culture of Volunteerism

10:45 AM – 12:00 PM: Classroom Sessions
Main Street and Regional Food System Development
Building a Brand on Main Street
Creative Sponsorships
Effective Store Design, Layout, and Visual Merchandising
Coaching for Results: Your Leadership and Communication Skills
Strategic Planning: Setting Priorities for Work Plans
GAMSA Winners

12:15 - 1:45 PM: Urban Managers' Brown Bag Lunch

2:00 PM – 3:15 PM: Classroom Sessions
Homegrown: Tools of Transformation 
Beyond Networking: Social Media is Key to Cultivating Customers
Preventing Commercial Gentrification and Business Displacement
Public Space and the Power of Community
Innovations in Street Furniture
More Than Stores
Getting Started or Just Need a Jump Start?
Leading Through Change

2:00 PM – 5:00 PM: "Deep Dive" Workshop
•  The Naked Truth About Well Dressed Windows

3:45 PM – 4:30 PM: Crash Courses
Put a "Local First" Campaign to Work
VACANT Lansing. Expect Nothing; Gain Everything
Rightsizing Big Data: Finding Numbers That Sell Your Downtown
The Challenge of Building a Durable Storefront
Get It Together: Apps, Tips and Tricks for Better Time Managementt
A Neighbor Funded Main Street: A Crash Course in Crowdfunding and Community Development
Recruiting Craft Brews and Spirits to Downtown
Creating Dynamic Public-Private Partnerships

4:30 – 6:30 PM: Exhibitors' Reception

Tuesday, May 20

8:00 AM – 6:00 PM: Conference Registration

7:30 AM: Then and Now Breakfast

Mobile Workshops
• 8:00 AM – 3:30 PM: Palaces & Prayers: Revitalization Success Stories from Detroit's Historic Theatres & Churches *
• 8:00 AM – 3:30 PM: Off the Beaten Path: Three Small Towns in Northeast Oakland County *
• 8:30 AM – 12:00 PM: Tuning in to Your Downtown *
• 10:00 AM – 1:45 PM: Connecting the Cut:  From River to Market *
• 1:30 PM – 3:30 PM: Midtown Detroit: A Work in Progress *

9:00 AM – 12:00 PM: "Deep Dive" Workshop
Historic Real Estate Finance: Making Development Happen

9:00 AM – 10:15 AM: Classroom Sessions
Measuring and Marketing Retail Establishments
Local Historic Districts: Preservation & Profit
Sea of Change: Navigating the Design Review Process
Come for a Visit, Stay for a Lifetime!
Managing the Axe Grinders
Saving Historic Theatres
Building a Culture for Strategic Engagement

10:45 AM – 12:00 PM: Classroom Sessions
Urbandizing: The Art of Managing, Planning and Merchandising
Developing a Brand: a "Work in Progress"
Art For The Price Of A Pizza
Preservation & Main Street -- Working Together
Vacancy? Operation Increase Occupancy
Main Street Makeover - Surviving & Thriving During Construction
Why Aren’t You Asking for Year-End Gifts?

2:00 PM – 2:45 PM: Crash Courses
Tenanting a Historic Renovation during a Downturn
"Where is Main Street?" Helping Visitors Find Their Way
Tracking Results and Demonstrating Impact: A Canadian Perspective
Tell Your Main Street Story Loud and Clear
Support for the Arts in Innovative Placemaking
So, You're a New Main Street Manager?

3:15 PM – 4:00 PM: Crash Courses
• Maximizing and Monetizing Cultural Resources
Crowdfunding for Real Estate: The Impact of Local Investment on Economic Development
Talk it Out: Plans for Communicating Your Main Street Project
Mastering a Social Media Calendar
Public Art: Promotion of Community’s Cultural Assets
Revitalizing Main Street with Tax Credits

4:30 - 5:30 PM: Closing Session

6:30 - 11:00 PM: Main Street Bash*

Wednesday, May 21

Mobile Workshops
9:00 AM – 1:00 PM: How Detroit's Micro-Brews Help Create Neighborhoods *
9:00 AM – 1:00 PM: Photo Op & Lunch Stop Tour *

* Ticketed Event