Marketing and Communications Track

marketing

Sunday, May 18

Introduction to the Main Street Approach 
• 10:15 AM – 11:30 AM: Overview: Promotion

Monday, May 19

10:45 AM – 12:00 PM: Classroom Sessions
Building a Brand on Main Street

2:00 PM – 3:15 PM: Classroom Sessions
Beyond Networking: Social Media is Key to Cultivating Customers

3:45 PM – 4:30 PM: Crash Courses
Put a "Local First" Campaign to Work

Tuesday, May 20

9:00 AM – 10:15 AM: Classroom Sessions
Come for a Visit, Stay for a Lifetime!

10:45 AM – 12:00 PM: Classroom Sessions
Developing a Brand: a "Work in Progress"
Main Street Makeover - Surviving & Thriving During Construction

2:00 PM – 2:45 PM: Crash Courses
Tell Your Main Street Story Loud and Clear

3:15 PM – 4:00 PM: Crash Courses
Talk it Out: Plans for Communicating Your Main Street Project