Building a Brand on Main Street
| Monday, May 19 | 10:45 a.m. - 12:00 p.m. | Room: LaSalle B | Session Track: MC
Every successful business has a personality of its own. Building a brand that showcases that individuality will distinguish you from the competitors and strengthen the connection with your customers while increasing sales. Leon & Lulu, Metro Detroit's award winning lifestyle store is an example of an independent retail store that has achieved success through masterful marketing, excellent presentation and display, careful financial management, superior customer service, an outstanding product mix, and the adaptive reuse of a historic building. Learn how this store has garnered national media attention and become a must visit destination in southeastern Michigan. She will discuss what works and what does not, and give you ideas to help you build a brand that is yours alone...without breaking the bank.
Mary Liz Curtin
Mary Liz, the author of A Shopkeeper's Manual and a columnist for Gifts and Decorative Accessories Magazine has an offbeat but always practical take on the business of retail and consumer goods. Clients ranging from eBay and Yankee Candle to small emerging manufacturers have appreciated her marketing and management counsel as well as positive and realistic outlook. Leon & Lulu, the 15,000 square foot destination lifestyle store she owns with her husband, is located in a vintage roller rink just outside Detroit. In addition to the many awards Leon & Lulu has won, Mary Liz herself has received an ICON award from Americasmart for career achievement, and was recently named a Michiganian of the Year by The Detroit News and a Woman Who Leads by WJR Newsradio.