Once Optional, Now Required: The New Rules of Business Success
| Monday, May 19 | 9:00 a.m. - 10:15 a.m. | Room: Ambassador Salon II | Session Track: BD
Running an independent business in a downtown marketplace was never easy, but it has become more complicated today. For a business to be successful, it has to provide the owner a good income, be profitable, and be sustainable over the long term. The reality is that there are thousands of potential customers out there who don't know about your business or anything about your downtown. Today, every downtown business and Main Street marketplace must be a destination. In this workshop, business consultant Jon Schallert explains how his 14-Step Destination Business strategy creates a culture that supports and strengthens small businesses. Jon provides real examples from the 500+ downtowns he's visited and shows how economic vitality begins with individual business reinvention.
Jon Schallert is an internationally recognized business consultant and speaker specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step "Destination Business" process, which he developed over the course of 27 years of interviewing thousands of business owners in over 500 downtown marketplaces. Prior to starting his company, Jon spent ten years with greeting card giant Hallmark Cards, where his original marketing strategies were publicized throughout the company as "the Schallert Method." Jon's insight is seen in publications such as the Wall Street Journal, the Washington Post, and Entrepreneur Magazine.