The Naked Truth about Well Dressed Windows
| Monday, May 19 | 2:00 p.m. - 5:00 p.m. | Room: Richard B | Session Tracks: AD, BD
Retailers seeking to improve their stores and business districts are aware that window displays matter, but are often at a loss to determine exactly what to do. Pressed for time and unsure about their abilities or resources, many shop owners are stymied by the specifics for their unique location—and then stall out creatively and logistically. They often hand off their most valuable marketing platform to employees to just “do something with the window” and end up with underwhelming results. In this in-depth, interactive workshop, loaded with photos and real-life examples, gain professional insights on how to plan, budget for, and create effective windows; get tips and creative ideas that make installing them easier; and help get the best value out of your most visible real estate. Learn what the "little black dress" of windows is, the five things you should never put in your windows, and the one thing every window must have to get noticed. You’ll also have the opportunity to work with a team to design your own window!
Seanette Corkill, Frontdoor Back
Seanette Corkill founded Frontdoor Back to provide independent businesses with professional design and visual merchandising. Seanette previously worked with the nationally recognized design firm, Retail Design Associates. She also traveled the country conducting on-the-ground shopper behavior research for Envirosell. These experiences contributed to her effectiveness as director of store design and in-store marketing for a privately owned multi-million dollar specialty retailer for more than 10 years.