Retail and Business Development Track


Sunday, May 18

Introduction to the Main Street Approach 
• 1:00 PM – 2:15 PM: Overview: Economic Restructuring

Monday, May 19

9:00 AM – 10:15 AM: Classroom Sessions
Once Optional, Now Required: The New Rules of Business Success
Expanding Businesses on Main Street

10:45 AM – 12:00 PM: Classroom Sessions
Effective Store Design, Layout, and Visual Merchandising

2:00 PM – 5:00 PM: "Deep Dive" Workshop
•  The Naked Truth About Well Dressed Windows

2:00 PM – 3:15 PM: Classroom Sessions
Beyond Networking: Social Media is Key to Cultivating Customers
Preventing Commercial Gentrification and Business Displacement
More Than Stores

3:45 PM – 4:30 PM: Crash Courses
Put a "Local First" Campaign to Work
VACANT Lansing. Expect Nothing; Gain Everything
Recruiting Craft Brews and Spirits to Downtown

Tuesday, May 20

9:00 AM – 10:15 AM: Classroom Sessions
Measuring and Marketing Retail Establishments
Saving Historic Theatres

10:45 AM – 12:00 PM: Classroom Sessions
Urbandizing: The Art of Managing, Planning and Merchandising
Vacancy? Operation Increase Occupancy
Main Street Makeover - Surviving & Thriving During Construction