Main Street Makeover - Surviving and Thriving During Construction
| Tuesday, May 20 | 10:45 a.m - 12 p.m. | Room: Ambassador Salon III | Session Tracks: MC, BD, EI
At some point every Main Street is faced with construction. Whether the project is big or small, it's not easy, it's not pretty, but the final product is worth the pain. This session will show you how to take control of your project by developing a highly effective communications strategy, marketing your makeover, engaging your community, recruiting and retaining businesses all while continuing your everyday business as usual events and promotions. Learn from our successes and challenges, including all the unexpected lessons learned along the way.
Kristi Trevarrow, Rochester DDA
Kristi Trevarrow is the Executive Director of the Rochester, Michigan Downtown Development Authority (DDA), a Great American Main Street award-winning community. She has over 16 years of experience in downtown development and destination marketing. Serving as the Executive Director for the Rochester DDA, she executes a nationally-recognized downtown revitalization program. Her duties include business recruitment & retention, marketing, site development, community relations, fundraising and administration of the award-winning holiday event, The Big, Bright Light Show which annually attracts over one million visitors to Downtown Rochester. Ms. Trevarrow is a columnist for Main Street Now and owner of the community revitalization blog, The Downtown Geek. Ms. Trevarrow holds a Bachelor of Arts Degree from Oakland University and a Master of Arts Degree from Wayne State University.