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Main Street Now is the largest nationwide gathering of commercial district revitalization professionals in the nation. Held in the spring, this annual event draws community leaders from small towns, mid-sized cities and urban neighborhood business districts. The conference brings together approximately 2,000 dedicated professionals, boards, municipal staff, and other key decision makers together to share their successes and challenges and foster new ideas and solutions for preservation-based revitalization.

Registration Rates

Early Bird (before Feb 29): $395 Member | $495 Non-Member
Regular: $495 Member | $595 Non-Member
One Day: $245
Student: $175

Online registration ends May 18. Onsite registration will be available for $655 beginning on Sunday, May 22, at the Wisconsin Center.


The cancellation deadline was May 1, 2016. However, you may transfer your registration with no penalty at any time.  Please email with cancellations.

To add a Mobile Workshop or Event to your registration, just follow these simple instructions.

Registration is located at the Wisconsin Center in the Palm Garden, accessible from the Milwaukee Hilton by the skywalk.

Registration hours:
Sunday, May 22: 9:30 AM – 6:00 PM
Monday, May 23: 7:00 AM – 6:00 PM
Tuesday, May 24: 7:30 AM – 4:00 PM
Wednesday, May 25: 7:30 AM – 12:00 PM

Need Help? Contact Registration Support.